And you might be doing it already!!
I’ve probably talked about this in some form or another many times, because it’s one of the biggest blogging mistakes I made personally. I see it happen all the time, and I want to save you from it!
The thing is, this harmful thing masquerades as something good and useful, which makes it all the more tricky to identify and avoid.
So what is the worst thing you can do for your blog? Too much research and learning!
Now, don’t get me wrong. Research and learning are both fantastic tools that can help you accomplish heaps of amazing things for you blog. The key is “too much.” In this case, there’s definitely such a thing as too much of a good thing.
For example, I was stuck in “research” mode for over two whole years before I hit “publish” on my first product. Two entire years of me just researching and learning and pondering and thinking without putting one single thing into action. Imagine how much further I’d be if I had actually put all that research into action!
So how exactly do you know how much is too much? How do you know if your research and learning is actually helping you or holding you back?
Here are some signs that all the research you're doing is actually holding you back:
- You just learn and don’t apply. Application is key here. Learning is great, but it does you no good until you apply it. Enough said.
- You spend so much time learning that you have no time left to apply. You should be spending more time applying and actually getting things done in your business than you do learning.
- When you buy a course, your number one goal is to consume all the course materials. I used to fall into this trap. I would buy an online course and get a lot of satisfaction solely from watching every single video in the course. It made me feel like I had accomplished something, and the more course materials I consumed, the more I felt like I was getting my money’s worth. This thinking is so backwards!! There is nothing gained solely by watching a bunch of videos. My goal should be to consume enough content to get a concrete plan for application to my business, and then I should execute. If I only watch 10% of the course videos, but I apply 5 specific things to my own business, that’s a huge win.
- Not having an investment mindset. There are two things you can invest in your business: your time and your money. When investing either of these things, you should be looking to maximize the return on your investment. This means when you spend an hour learning and researching, you want to see a big return on that hour spent. Same with your money. Perhaps you could spend 20 hours googling something and reading random free blog posts OR you could spend $200 and 2 hours on a course that will show you exactly how to do it OR you could spend $1000 and 5 minutes hiring someone to do it for you. The right option depends on where you are in your business, the potential return, and on what you have available to invest.
- You don’t apply what you’ve learned before you go chasing the next thing. You just become a course collector. That doesn’t mean there’s never a time to call an investment bad and move on. Yes, I’ve bought a course or two that once I got into it I realized I never should have bought. I didn’t keep wasting my time trying to force myself to learn and apply. I called it what it was: a bad investment and moved on as quickly as possible.
So please, don't get caught in this trap! I want you to be a success. Is this something you've struggled with in the past?
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