One of the things I love about blogging is that it’s really inexpensive to get started. You can start a blog in just a few minutes a day for less than $100! (Click here if you want to see a tutorial on how to start your blog in less than 15 minutes.) That’s really all you need to start making money, so it’s relatively low risk.
However, as you get further into blogging and start growing an audience and bringing in more income, you’ll find that trying to always spend as little money as possible will actually slow down your growth. That said, I’m a fairly frugal person who is very careful with finances. I don’t use debt for personal or business expenses (and wouldn’t recommend it), but I have seen some business investments really pay off in a big way. If I had been too scared to invest, my income and overall profit would be much lower.
One thing I want to say about investing is that it always carries some sort risk which is super tough for a risk averse, spreadsheet loving person like myself! There are no absolute guarantees. However, that doesn’t mean you should never take any carefully thought out risks. And as time goes on you will get better at determining what is a good investment and what isn’t.
Also, you should know that some things won’t turn out as well as you’d hoped and you’ll lose some of your investment (whether it be time or money), and that’s okay. It happens to everyone. I’ve bought a couple courses that ended up being all stuff I already knew, but overall my course purchases have helped me way more than they have hurt me. I tried to switch to Mailchimp from Mad Mimi as my email service provider about a year ago, and that was a somewhat expensive mistake. However, I’m not sorry I did, because it’s what ultimately convinced me to switch to Convertkit, which has been amazing!
I thought it might be fun to share with you the 3 best investments I’ve ever made in my blog. It was hard to narrow down to just three, but I’ve done my best. Here they are:
- Blog coaching with Kat Lee from howtheyblog.com. About 2 years after I started blogging, I invested in blog coaching for the first time ever. I actually think it was the first time I had paid for any type of coaching or courses or learning at all. I believe it was about $200 which sounded like a lot to me at the time, but it was one of the best things I could have done. I was at a place where I was feeling a little stuck and really needed some help to take it to the next level. Kat was an amazing coach who provided me with great insight and a very solid action plan. Since she gave me such a clear action plan, instead of wasting time trying to decide what to do, I was able to get right to work and make some impactful changes. She was the one who suggested that I change up my freebie to a get organized mini course and that I ask subscribers to let me know what areas of organizing they were struggling with. That totally transformed my blog and e-mail list! I don’t think I would be where I am today if I had been afraid to invest that $200!
- ConvertKit for my e-mail list. I invested in Convertkit a few months ago, and it has definitely made a huge difference for me. I was a little bit worried because it is not the cheapest email service provider out there, but it has more than paid for itself. Because of what it can do quickly and easily, I’ve been able to send more targeted e-mails and create more valuable email content in less time! Sometimes you do get what you pay for and choosing a service based on quality and what it can do is better than finding the cheapest thing out there! If you want to hear more about Convertkit, how I use it, and why I switched, click right here.
- I hired amazing people to help me with the blog and my business (and life). Hiring help can be expensive, but I’ve definitely seen huge returns from doing it. My first long term hire was almost a year ago, and she’s still with me today doing a fantastic job! She freed up my time so I could produce more content, reach more people, and create more products. My second long term hire was this past December and she is also still with me and doing a great job. It’s amazing how much more I can accomplish (and with less stress) when I have people helping me. This isn’t directly a business expense, but I also pay for a few hours a week of babysitting and a weekly housecleaner. This allows me more time to focus on the business and way more than pays for itself. It also helps my sanity because when I’m working, I’m working and when I’m taking care of my daughter I don’t have to constantly worry about getting my blog work done. Life is so much calmer and stress free. If you’re newer to blogging, you might not have the budget to hire a lot or to hire someone long term, but you can start out with hiring someone for one small task here and there.
What is something you've invested in for your blog that has been super successful?
Disclosure: Affiliate links are used in this post.
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