When it comes to blogging, I've made my fair share of mistakes! I shared a few of them in my last post about what I wish I knew when I started blogging. I like to share those mistakes with you, so that you learn from me instead of having to make the same mistakes. Today I want to share one mistake I see happening all the time.
As a blogger, it's so easy to focus most of our attention on pageviews to the point that we do whatever we can to improve them (often at the cost of things that are actually so much more important). This is a huge mistake – don't do it!
When you really think about it, I'd be willing to bet that pageviews are NOT your ultimate goal. What are your ultimate goals for blogging? My top two goals are:
1 – To help people (become more organized or learn how to create and run an online business)
2 – To earn an income
I imagine your top goals are very similar to that. More pageviews in and of themselves won't help you achieve either one of those things. Don't get me wrong. I do think pageviews are one of many metrics that can help you see if you're on the right track, but they're not the most important thing.
Make sure that you don't sacrifice a long term relationship with your readers just to get a few more pageviews. For example, my sales pages (like my Sweet Life Planner page) don't have a sidebar where people can click around. I'd much rather a person purchase the planner than view 10 more pages. Also, when a new visitor comes to my blog, my main goal is to get them signed up for my newsletter. That way I can keep up a relationship and help them more than if they just clicked on a few posts and left.
Along the same lines, it's easy to obsess way too much over stats. In the beginning I actually checked my stats multiple times per day (sometimes once an hour)! This wasn't helpful at all. My time would have been better spent writing another blog post or something else. It also caused me to feel discouraged when my blog wasn't growing as fast as I had hoped. I do think it's important to look at your stats to help measure the effect of the things you're doing and to help you determine what you should do more of and what you should do less of. However, I recommend monthly or weekly at most.
Here's a recent scope I did on this topic if you want to hear more:
What do you think? Have you found yourself focusing too much on pageviews?
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