I frequently get asked how I’m always able to come up with new blog post ideas. I have been blogging on the same topic for about 3.5 years, writing at least one post every single week. That’s about 200 posts. After 200 posts that cover the same general area is there anything new left to write about? The good news is that I actually don’t run out of things to write about. If you have a blog or are considering starting one, here’s my advice for making sure you don’t run out of post ideas.
Make sure you’re in the right niche. If your blog is only a few months old, and you’re finding yourself constantly struggling to come up with something to write about, you might be in the wrong niche. Don’t get me wrong. It’s normal for everyone (myself most definitely included) to have off days or to get a little burned out and struggle from time to time to be inspired to write. However, if it’s always a total struggle, you just might not be passionate enough about your topic. I LOVE organizing, printables, and productivity so much that I really can write about them every week for years on end.
Keep a list. There is nothing less inspiring than sitting down at your computer to write a post that is due tomorrow with no previous plan of what you’ll write about. At least for me, doing that seems to completely zap all the ideas out of my head! Here’s what you should do instead. Anytime, anywhere a possible post idea comes to you, write it down. Don’t let any idea of those ideas escape. That way when it comes time to actually sit down and write your post, you already have a big list of ideas ready to go. I even keep an aqua notes notepad in the shower, so I can write down ideas that come to me while I’m in the shower! I keep my list right in Asana where I manage all my tasks. When I use an idea, I check it off the list.
Ask your readers. This is probably one of the most helpful things you can do to ensure that you never run out of post ideas. Ask your readers what they need help with or what they’re struggling with. When someone signs up for my free Get Organized Once and For All E-course, I ask them in the first e-mail to hit reply and let me know what their biggest organizing and planning struggles are. This gives me a great picture of what topics and advice my readers want to hear. Also, you can pay attention to what your target audience is saying (in blog comments, or on Facebook pages or groups.)
Look at headlines and magazines in other genres. Looking at magazine headlines or post headlines from other genres, can really help spark your creativity. For example, if I see the headline “3 Parenting Mistakes You Don’t Know You’re Making,” I can easily turn that into “3 Organizing Mistakes You Don’t Know You’re Making.” I would caution against reading blog post headlines from your own genre. That can often be more detrimental than helpful, because you obviously can’t copy someone else’s title, and it’s just one more great title that you can’t use.
I’d love to hear from you. Do you struggle to come up with new content? What are your tricks for never running out of ideas?
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