Is it okay to blog about multiple topics?
What should you do if you are starting a blog or have started a blog, but you have many interests and would like to cover multiple topics? Can you still have a profitable blog even if you talk about lots of different things? Should you break it into two (or more blogs) or just stick with one topic even though you’d really like to cover other topics? This is actually one of the questions I get asked most frequently from my readers who are getting ready to start their own blog.
So, here’s my answer:
From a purely strategic perspective, it probably is ideal for a blog to be focused on one topic. It will be easier to attract readers who are interested in that topic and can usually be profitable sooner than a blog that covers a wider range of topics. However, unless you are fortunate enough to truly have a ton of focused hours every single week to do nothing but blog, I actually would NOT recommend creating multiple blogs. I also wouldn’t recommend that you confine yourself to just one topic alone especially in the beginning when you are still finding your thing.
The main reason I wouldn’t recommend running multiple blogs is that it just takes too much time and hassle. Running just one blog is hard enough! You need to post very consistently, create an opt in freebie, communicate regularly with newsletter subscribers, promote your content, and be on at least one or two social media channels. Trying do all that twice will dilute your efforts so much that you can’t make much progress.
The obvious solution would be to just pick one topic and stick to it, but I think that’s too limiting in the beginning especially. There are definitely successful, highly profitable blogs that do cover a wider range of topics, so it’s certainly possible. Plus I think you need a chance to experiment with different topics to find what you really love to blog about and what your readers will really resonate with. So I would pick 2-3 topics and stick to those for a few months. Then re-evaluate and see if you want to narrow down. When blogging about multiple topics, I would focus on creating an e-mail list and a product centered around one topic at a time. Also, make it clear on your blog which topics you do cover, and make it easy for someone to find what they are interested in. My own blog is actually a pretty bad example of this. I’m working on a redesign that will make it much clearer, so don’t try to use my blog as an example!
This was the topic I discussed in a recent scope and I wanted to share. Here is the video for you to see:
Heather Montgomery Says
I blog about multiple topics but I also try to weave them together, too so that it makes sense for a wider range of people. I have two “main” things I blog about and occasionally throw in a 3rd, but it has worked for me so I’m going to keep at it as long as I can! 🙂
megan hall Says
This was super helpful! Thank you so much for this. I have read everywhere that I need to choose one topic but I have 2 topics i want to write about that can kind of go together and I am having a tough time deciding which to write about. I love the idea of starting out and then deciding. I even stopped posting because I thought I would hurt the blog by not having one focus yet! Thank you! Thank You! You are amazing!
Megan Hall 🙂
Veronica Roth Says
That’s a good question. I’ve often thought about narrowing my blog down, but then I blog primarily for me and for my family around the old globe (Canada, Japan and the UK), and also because it’s my lifestyle blog, and because I do so much and want to share so much, keeping it down is juts not satisfying. So not for me. Anyway, writing the blog and sharing everything I do, everywhere I go, all the techniques I learn, is such an outlet for my art, and is so much cheaper than therapy! LOL
Emma T Says
Oops, I’ve just started a second blog with a very specific niche. I debated including a section in my current blog (family lifestyle) which is very mixed topic wise, but decided that a dance section would just be too specialist and probably wouldn’t be enjoyed by people who only want that niche. However, once I’ve got a few posts up, I’m only planning to publish every fortnight rather than the daily or 6 days on my other blog.
As a reader, I do generally like blogs that write about a mix. I use niche blogs for specific interests at the time, but am unlikely to browse those ones.
LauraJane SaysPost author
Sounds like you have a good plan!
This exact topic had kept me from starting my blog! Thank you for addressing this issue! 🙂
jackie pippin Says
OK. Today is one of those sick and painful days in which I am trying to be productive and it just isn’t working out. I am looking for a blog name and my first 50 favorites are taken. 🙁 I want to see the 5 top mistakes you made but I don’t think I need to sign up since I am already a subscriber and I have found myself getting 2 copies of the same blog before. How can I watch that? Thank you! Jackie
jackie pippin Says
I looked back and you did not say the 5 mistakes you made but the 5 things you learned. My bad. I think I have watched that. Thanks!
Amanda Jensen Says
I loved you free course in how to set up a blog. I think it’s ok so far but I am continually making changes. Please check it out and provide feedback. Would love to know how to do printables, upload videos and run mini course. Thanks you have changed by life!
LauraJane SaysPost author
So glad you loved the course.Your blog looks great!
I also loved your blog courses. I just started my blog and have several topics I want to discuss. I guess I will need to tweek them down. Hopefully I will learn how to effectively blog. Thank you for giving us step by step instructions.
I’m thinking that I may have one main topic and try and weave in a couple things I already do as a hobby/passion (home decor and fixing and flipping houses) just to share and because I really need a creative outlet. I can also see it possibly growing as a business with my hobby/passion but not my main topic. I may just stick with the main topic and be content with it this way. I’m really struggling with trying to figure out a balance. Thanks for this video and all of your wisdom you’ve been sharing with starting a blog. I appreciate all of your posts. I will watch this again.
Diana Turner Says
Great advice! The video course on starting a blog was a huge help. I was also one of those wondering on a focused topic vs a few. I would also love to see some tutorials or a post about starting a newsletter and ‘what a good newsletter needs to look like/contain’. Thanks for all of the beginner help!
Jenny Empson Says
I try to stick to one topic, kind of like an over arching theme, but every now and then, probably more often than I should, I have a tangent post about something off topic. Sometimes I have more traffic on those than some of my on-topic posts! =)
Amanda Snodgrass Says
Just sat down today to refocus and recategorize my blog. Got my editorial calendar and ready to go!
Great post and great timing. I started blogging 2 months ago with theme days. Each day is a different theme,. But after 2 months I am finding I want to focus more on one area. It’s funny I am finding I enjoy time management/routines and that is what is getting the most shares, so I may be narrowing my subjects soon. Thanks for the great post
K Ann Guinn Says
Thanks for some good tips and encouragement for us “newbie” bloggers. My blog is just over five months old, and I’m slowly but surely progressing. I also have several topics which are somewhat related, but am in the “trying them out” stage. This sounds like a good plan as you’ve suggested.
Paula, The Geeky Shopaholic Says
I blog about a lot of topics! For me, my blog is about honing my writing skills, so writing about different things helps me with this. I can see though that is you wanted your blog to become a business how it would be beneficial to have a more narrow focus. 🙂
Thank You! I have 3 blogs..lol..and yes, I discarded the idea early…BUT! I am re arranging so that I can focus on ONE and keep the other two posted monthly. My main one is http://www.iamrib.com (my author platform) the next is http://www.sugarcrumm.com which is my children’s books only site and the other is based on a book that Im almost done with http://www.alousywife.com I has wanted a landing page for a lousy wife …but anywho, I’m literally looking at how to go about it. I’m probably crazy. Lol Thank you for the post.
Thank you for yout post. It is very helpful. I’m also new to this style of blogging (for profit) and am trying to figure out my “niche.”
That’s one of the questions that i have right now… my blog is 20days old and i have not much idea about blogging…say i am at the very basic lvl..i do post about multiple topics..let me do this for few months and i can decide
Abida Islam Progga Says