Lately I’ve been hearing a lot of comments in blogging groups about how blog traffic seems to be down pretty much across the board, and probably more so in some niches than in others. Some people are even panicking about it! Have you heard this? Should you worry?
The first question that needs to be addressed is this: are the rumors true? Is blog traffic overall really down?
Here’s my short and simple answer: I don’t know. I don’t have access to everyone’s blog traffic data, so anything I say is based on limited information. That said, I do think that it’s somewhat true. My own traffic is down from where it was at this time last year. I’ve heard the same thing from a lot of other bloggers – especially those who were getting a lot of traffic from Pinterest. They have made some changes that I think have really reduced Pinterest traffic for many bloggers.
Of course, keep in mind, this is a broad generalization, and there are always exceptions. So if your traffic is on the rise, keep on going. Also, if you’re a brand new blogger, you have nothing to worry about, because any traffic will be an increase for you.
Okay, so now that we’ve established that it might, in fact, be true, that naturally leads us to the next question…
What should we do about it?
Here’s my short and simple answer: not a lot! Honestly, I’m not doing anything differently than I was last year. I don’t think it’s worth worrying about. Plus, even though my pageviews are literally LESS THAN HALF of what they were a year ago, my income is MORE THAN DOUBLE what it was a year ago!
My not-so-secret secret for doing this is that I’ve focused on growing and nurturing my email list from day one. (If you want all the inside details on how I did it, definitely check out List Building Academy.)That means that even though my pageviews have tanked, I don’t have to worry.
Besides focusing on my email list, I’m focusing most of my attention on things I can control. I can’t control Facebook, Instagram, or Pinterest algorithms. I’ll do what I can, but I won’t spend endless hours trying to figure out if I should be pinning 28 times a day or 58. (I honestly don’t think it matters.)
Two Other Ways to Get Traffic
Here are the two ways of getting traffic that are much more directly in my control:
First, I’m paying social media platforms (like Facebook, Instagram, and Pinterest) to get my content seen. This is working incredibly well, and I love how much control I have over it. It is a lot of work, but it pays off. I’m learning everything I can about paid advertising.
Second, I’m collaborating with others to get in front of other audiences. I’ve done some joint webinars and a joint challenge, and I hope to do more in the future. You could also guest post or be interviewed on someone else’s podcasts.
What about you? Is your traffic down? What are you doing about it?
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