Let me guess. You want to blog more, but you just don’t have enough time! You have three choices:
- You could just keep things as they are and not actually blog more (but who wants to do that?).
- You could find more time to work on your blog (but I’m guessing you have a lot on your plate and already maxed out).
- You could find a way to actually get more posts written in your blogging time.
Let’s go with option 3! I’m sharing my secret for getting blog posts written in the shortest amount of time possible. (Sidenote: I’ll be the first to admit that I don’t actually follow my own advice all the time, but when I don’t, it definitely costs me extra time.)
First, I keep a running list of blog post ideas in Asana (the online software I use to manage my entire business). Anytime an idea pops into my head – whether it’s when I’m at my desk working or when I’m in line at the checkout of the grocery store – I add it to my idea list. I also have the Asana app on my phone so it’s easy to add to it wherever I am. This helps tremendously when it comes time to write posts and ensures that I don’t lose ideas.
Next, I batch my blog post tasks. I take a focused chunk of time (2-4 hours) and knock out a lot of posts at once. I do all the actual writing for several posts at one time. Then I do any video recording for those posts at one time. I do all my photography at one time. I do graphics and formatting in one chunk as well. This makes the whole posting process much more efficient, and it takes me far less time overall to do each post.
If you’re just starting this method, I’d recommend starting small and doing this with your next three or four posts. You’ll need to plan them out and make a list of all the different tasks you need to do in each batch session. If you take your own photos for you blog, you’ll want to be sure that you get all the photos you need in your session. The last thing you want is to find out days later that you left out a critical shot, but your project and photo equipment are all put away.
Once you’ve done this on a few posts you can go even bigger and maybe even tackle an entire quarter’s worth of posts at once. My goal is to get to the point where I write and video all my posts for the upcoming quarter in one week. Getting to the point where you’re able to batch a lot of your tasks is a long process that requires a lot of work and planning, so definitely be patient with yourself.
I’d love to hear from you? What’s your best advice for being efficient at posting on your blog?
Subscribe to find out the top 5 things I've learned in business.